CLIF GreenNotes


CLIF GreenNotes is a community initiative Effect Partners created for CLIF Bar to train and coach emerging artists on how to have the greatest social change impact during their careers.  GreenNotes works to move the needle on climate justice issues and bring sustainability to the music industry. Effect Partners created the GreenNotes concept for CLIF in 2005 to help CLIF reach market segments beyond just sports and do it while creating long lasting, positive social change.  GreenNotes is a program that uses the power of music to catalyze systems and personal change while also helping musicians learn how to use their platform and diverse voices for good. The program partners with non-profits, musicians, and the fans they inspire, for unique activations, events, and greening initiatives to help reverse the world’s greatest environmental challenges. The CLIF GreenNotes community is comprised of over 150 musicians globally, including Grammy-winning musicians Bon Iver, Michael Franti and OK Go, and emerging artists such as Marian Hill and SWMRS who are catalysts to create impact for CLIF GreenNotes non-profit partners.


Effect provides full support from strategic counsel and partnerships to logistics and tracking of climate impact. On average, Effect produces six climate positive tours per year, tabling activations for its national network of vetted non-profits at events and, throughout CLIF GreenNotes’ history, has produced over 15 benefit concerts demanding environmental actions, inspiring change and raising funds for important climate causes.      


Over the 15-year GreenNotes program, millions of fans, hundreds of non-profits and dozens of environmental issues have been mobilized, inspired and impacted. In 2019 alone, CLIF planted over 600 trees to offset the touring footprint of Magic Giant’s U.S. tours and prevented 155,806 single-use water bottles from entering the waste stream by providing eight U.S. tours reusable water bottles. CLIF also raised $6,327 at Source2Sea, a benefit concert for Surfrider Foundation and Living Lands & Waters, to remove single-use plastics from oceans and riverways. Due to COVID-19’s impact on the music industry, Effect Partners helped CLIF raised more than $50K through Playing From Home, a livestream benefit concert series for music venues and artists financially affected by event cancellations.

Don’t Stop Here

More To Explore


Improving Access to Tasty, Convenient Plant-Based Food

In 2020, Effect Partners formed collective of several leading food advocates to bring iconic plant-based brands to three Bodegas in New York City in an initiative called, Plantega. Our mission is to introduce some of the tastiest flavors in the hottest and healthiest food trend, while also helping brands and small business owners better understand how they can tackle the sector’s most present growth challenge: accessibility.



Disrupting Single-Use Plastic One Cup at a Time

Created by Effect Partners in 2017 and ultimately spinning off on its own in 2018, r.Cup is a rentable, reusable cup system that directly addresses one of the most harmful pollution sources found at live events – single-use plastics and disposables.

Already making an impact, r.Cup was named one of Fast Company’s ‘World’s 10 Most Innovative Live Event Companies’ for 2020, and will soon be expanding its Reuse Movement further into the food service industry to take on the alarming increase of single-use togo container trash caused by the fast growing trend: take out dining.


Vegan Strong

Proving That Plants Have All The Protein You Need

The prevailing belief and obsession among competitive bodybuilding is that animal protein — eating meat and lots of it — is the only way to achieve optimal physique, performance and strength. Effect Partners teamed up with a leading national plant-based foundation to create measurable impact within the competitive bodybuilding and fitness enthusiast communities to debunk this widespread myth, educate them about the proven benefits of a plant-based protein diet for peak performance, and foster a strong community. Essentially, show that “plants have all the protein you need.”