r.Cup partners with artists, tours, festivals, sports teams, and venues committed to reducing their environmental footprint by making strides to reduce single-use plastic waste. r.Cup is a rentable, reusable cup solution that disrupts the single-use cup. The r.Cup Program is simple: upon purchasing a beer, soda or cocktail, fans rent an event-branded r.Cup for a small deposit. At the end of the event, fans may choose to return their r.Cup for their full deposit back, or choose to keep the cup to reuse at home. The best part? Venues are nearly spotless during and after r.Cup events.